A Lemon's Manifesto

As the year draws to a close, I wanted to share some thoughts for a future we can all believe in... The following words are mine, and do not necessarily reflect the beliefs of anyone else - but, my guess is that we're not all that different.

I believe…

I believe we borrow the earth from our children; we do not inherit it from our ancestors. As such, I believe that our role – in our short time here – is to make the world a better place.

I believe in the ripple effect. If we focus positive energy in our own lives, neighbourhoods, social circles, and workplaces, that energy will ripple outwards. I also believe in the butterfly effect – the theory that a single flap of a butterfly’s wings can impact the winds worlds away. Small positive actions every day can create large-scale positive changes in the world – tomorrow, and for years to come.

I believe that everyone is accountable for their actions. There are enough guideposts in this world, whether in public, in one’s mind and heart, or in one’s immediate environment, to separate the good from the bad.

I believe that right and wrong are subjective – that good and bad are not. Good and bad are guided by morals. Being good means not hurting others – physically, emotionally or mentally. And no excuse can be made for not understanding when you are hurt, or when you hurt someone. Right or wrong are directed by societal law, and therefore change based on history, culture, religion or geographic location. This means that, depending on your timestamp in history and your location in the world, right and wrong can change… but, good and bad never will.

I believe that everyone is a role model. I believe that celebrities - musicians, singers, actors, athletes, politicians, and everyone in the public light ARE role models! Children (those we borrow the earth from) are watching, learning, growing and repeating. Role models who choose bad actions, independent of their inner emotions towards those actions (such as guilt) are demonstrating that bad is OK. And, it is not. Children cannot see what you feel, and rarely understand consequence. They are seeing the stardom and fame upon you. Act (don’t react) accordingly.

I believe that those who shape the environment influence perceptions and paradigms. If you are in marketing, in public relations, in communications, in any position where your output is visible – you have a role to play. Every news report, every billboard, every message influences people. Create a better world.

I believe that justice, in terms of protecting the good from the bad, trumps mercy – as hard as that may be. And, I do not claim any ability to make this happen, though I’ve never been in the position to choose.

I believe that all human beings are created equal – with 78 organs, 206 bones, flesh, blood, a heart and a brain. I believe that perceptions are shaped by others, and that it is often within these perceptions that hatred is born. I believe that hatred is the root of bad.

I believe that sometimes, symbols are created to cover up “bad”, but that the symbols unto themselves are “good”. And, I believe that sometimes, humanity needs these symbols. I believe that if humanity – unanimously – finds strength in these symbols, and what they stand for, the world can be a better place, and the “bad” will be removed.

Finally, I believe that we are each, individually responsible for a better planet, a better world and a better future for our children.

What do you believe?

When life gives you lemons, make lemonade...

Homeless Push: 12 for 12K - Make an impact in your community

We are now 2 days into the 12 for 12K Homeless Push. The premise: take the 12 days before Christmas, and do a little “sumthin’ sumthin’” to help the homeless in your community. This shouldn’t be too difficult – it’s the month (and weeks) of the year where everyone is facilitating your ability to participate. So, I encourage you to do so…

1/ Register with the 12 for 12K community and share what you, your friends, your family, your colleagues are doing.

2/ Think beyond a monetary donation. Money is great – it helps a lot of the organizations run, but people who are homeless could use things made easy. Take a look at some of the suggestions put forward at 12 for 12K blog. (My personal favourite: the bake-off! Who would not like some home-baked cookies? You could even cheat and get some Pillsbury Holiday Cookies - mmm.)

3/ Go beyond what you would have usually done… Let’s face it, it’s the Holiday season. Every year, at the very least, you dig out one can of soup from your pantry and donate it to some food drive, somewhere. So, this year – can you do a little bit more?

Why? Let’s start by stating that the economy of the past couple of years has put an incredible strain on all our services for the homeless and the “less fortunate”. Canada’s unemployment rate is 8.5%, and although the economy appears to be turning around, the reality is that most of the indicators are still below 2008 levels. This is not good – and this also means that the “homeless population” in Canada has new residents…

What does this mean for my ‘hood? Let me try to provide some insight from a GTA (Greater Toronto Area) perspective:

• First, scroll to the bottom of this article and you will see that food banks and all major communities in Ontario have seen significant increases in use!
• Each year, an estimated 50 young women with no permanent home give birth at St. Michael’s Hospital in downtown Toronto. (National Post, November 09)
• From a CBC News Report (granted from 2004 – though I’m not sure things have gotten better):

Estimates of the number of homeless in Toronto range from 60,000 to 70,000. But advocates for the homeless say those numbers are low because they are based on shelter use and don't take into account those who live in parks or encampments, such as Tent City.

A planned census of Toronto's homeless was put on hold after advocates said street people were afraid the count would reveal their hiding places and make them vulnerable to eviction.

Now, I‘m a firm believer in the ripple effect… make changes immediately around you, and those changes will ripple out – like throwing a stone in the water. I also believe that if we can make a positive impact on youth today, we can make a difference for tomorrow. In light of this and what we are trying to do with 12 for 12K this December, you may want to get to know these shelters:

• Covenant House
• Eva’s Initiatives

On that note – check out 12 for 12K, and let them know Chief Lemonhead sent you…

When life gives you lemons, make lemonade!

Challenge: let's get the books to Tanzania

So, we are trying to get 350 books to Arusha, Tanzania for the students of Shepherds Junior. Why, you ask? Well, between November 24 & 26 - in 48 hours - a global online community participated in an event named: Tweetsgiving. In the first 3 hours of the event, we raised over $10K for the school... and we managed, throughout the event, to generate enough to build a cafeteria for Shepherds Junior.

Prior to the event, I had the luxury of watching a streaming video with Mama Lucy (@MamaLucy, Lucy Kamptoni), the founder of the school. She spoke of the hope this school brought to Arusha, to the kids, to the families. She explained some of the struggles - few of which we could imagine. One mention that truly inspired me was the need to read...

I had such an amazing time participating in the Tweetsgiving challenge and learning. I rallied up some friends who are authors to donate some books to the students. We will have 350 copies of the book "The Circle" shipped to Tanzania (from Toronto, Canada).

Now, I have a challenge...

The shipment of these books will cost approx $750. That doesn't include insurance and taxes for the shipment.

I've set a target of $1000 so that we can cover the costs. If there are any funds left, I will donate them to December's 12for12K charity (fighting homelessness).

I hope you guys can help! If you'd like to... simply click "Chip In" right here.



Thanks so much!

When life gives you lemons, make lemonade!